Business Mentor Podcast

Should You say Yes to Every Customer or Client? Should you say yes to every customer or client?, This is a frequently asked question by entrepreneurs and in this episode, Jay provides not only the answer but advice on how you can consistently qualify your customers and clients to make sure they are right for you and your business. Listen in now to hear how to build an avatar of your ideal customer and use it effectively to move your business forward.   KEY TAKEAWAYS When you start a business you are at your most vulnerable and if you get the wrong type of customer or wrong company then it can stress to both you and your business. You need to qualify a client and make sure they are the right fit for you. Creating an avatar of your ideal customer can be an effective way to establish who your ideal customer is. It will provide you with a checklist of what you want to work with and will represent your ideal customer. You will find it easier to recognise what is and isn’t a good client for you and your