Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph Burns and Lauren Petrullo pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.Chapters:00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta00:11:41 – Beyond the Big Tw