The P.t. Entrepreneur Podcast

Today, I'm diving into a touchy but crucial topic: MONEY. And more specifically, how your own hangups with it might be sabotaging your practice's success. Had a chat with a staff member recently that really highlighted this. This staffer couldn't understand why a patient wouldn't pay $200 to fix their shoulder, saying they couldn't afford it. But this same staffer will drop $300 − $400 on a functional med doc visit. The difference? Perceived value and understanding. We devalue what we know how to fix. Your clients DON'T know how to fix their shoulder, and they value that solution.