Duct Tape Marketing

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation. Today we discussed: 00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments 02:11 How a health scare triggered Anne-Laure's career shift 03:41 Why we're obsessed with goals—and how it can be harmful 05:42 The myth of public accountability: Why telling people your goals might not help 06:47 What exactly is a tiny experiment? 07:36 Re