Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

I’ve been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It’s a hard pill to swallow, but it isn’t necessarily the end of agencies. It’s just the end of the ones that built their model on tasks. So what’s the future for agencies? Agencies Built on Tasks Are Already Obsolete Let’s get real: if you’re still selling deliverables, your agency’s already falling behind. What AI can’t replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here’s how they’re staying ahead: 1. Productize the Thinki