Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale customer acquisition using a proven process. Whether you manage seven-figure accounts or are just getting started, this episode offers actionable advice rooted in real-world campaign wins.Chapters:00:00:00 - Kicking Off the Beauty Domination Series00:00:29 - Why Beauty Brands Need This Now00:00:55 - Creative: Your Brand’s Secret Weapon00:02:23 - What Clients Get Wrong (and Right)00:03:56 - The Formula Behind Winning Creatives00:07:05 - Is Your Brand Speaking Consistently?00:10:29 - Where Social + Paid Ads Fall Apart00:21:00 - Inventory Meets Identity: Your Hidden Advantage00:21:37 - How to Fix Your Creative Library00:22:39 - Are Your Ads and Socials Aligned?00:25:24