Hvac Know It All Podcast

In this episode of the HVAC Know It All Podcast, guest host Ben Reed talks with Tony Mormino is VP of Technical Media at AIR Control Concepts and a host on HVAC TV. Recorded live at AHR Expo 2025, they dive into the real-world challenges of selling large HVAC systems. Tony shares how he moved from engineering into sales and why building trust is key in commercial projects. They discuss the value of honest sales, the importance of strong relationships, and how good reps act like consultants. Tony also explains how every sale is about solving problems, not just selling products. Tony Mormino talks with Ben Reed about selling HVAC systems for big commercial buildings. He explains how his background in engineering and learning from his dad helped him move into sales. Tony shares why trust and honesty are so important in commercial HVAC, where jobs are bigger and long-term results matter. He talks about helping engineers and building owners find the right equipment, even if it means recommending a competitor. Tony