Herbusiness - Insights For Women In Business

You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.  And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide. Here’s What You’ll Discover in This Episode:  -> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention. -> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people. -> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and drain