Opt Out Life

John Martinka is all about relationships, whether he’s helping someone buy or sell a business or teaching new advisors about the industry. He believes no one wants to do business without a foundation of trust and mutual respect, and that marketing yourself is just as important as your technical skills. John’s experience—from concert promotion to years of M&A consulting in the Seattle area—taught him that creating authentic relationships, giving back through organizations like Rotary, and helping clients get ready for their “next great adventure” is what makes the work meaningful.   Key themes included: 1. Importance of relationship-building in business 2. Preparing businesses for successful exit 3. Owner dependency and management delegation 4. Value drivers for maximizing business sale 5. Financial systems and accurate reporting 6. Role of networking versus prospecting 7. Engaging advisors and consultants effectively — John's Website: https://nokomisadvisory.c