In Wheel Time - Cartalk Radio

Ford's Vice Chair John Lawler recently dropped a bombshell that's sent ripples through the automotive world: combustion engines will no longer be brand differentiators and automakers will increasingly source them from suppliers to stay competitive against low-cost rivals, particularly from China.For generations, car manufacturers have built their identities around their signature powertrains – Ford's EcoBoost, Chrysler's HEMI, Chevy's small-block V8s – engines that enthusiasts could identify by sound alone. But according to Lawler, "consumers don't really think about powertrains the way they did 30 years ago." The shift toward hybridization has already begun stripping away the unique characteristics of combustion engines as electric motors increasingly provide power boosts and emission reductions.We dubbed this the "skateboard effect" – the standardization that began with electric vehicles is now creeping into traditional combustion engine territory. This rais