Suncast

What makes someone actually care about solar? It’s not the data. It’s the story.On this special “SundayCast”, Nico sits down with the Reverend himself—Aaron Nichols (okay, not officially a Reverend, but the story behind that title is worth tuning in for). Aaron has made waves as a marketing & advocacy specialist at Exact Solar, helping the company thrive in a time when many others in solar are shrinking. His secret? Telling stories that spark action.From a school greenhouse in Philly to a donated community solar project, Aaron shares how real narratives—not kilowatt stats—are driving leads, national press, and community engagement. If you’re tired of wonky white papers and want to learn how to make clean energy compelling, what you’ll learn in this episode needs to be part of your playbook.Expect to learn: