Suncast

Deciding where and which customers to focus on can make or break a business. How do you go about choosing one market over another? Furthermore, how do you build a business in an otherwise overlooked market that makes the nation’s largest solar company, Sunrun, take notice?Hunter Trenary, co-owner of Sun Collectors, recently shared his journey of establishing a solar company in Peoria, Illinois. Starting from scratch in a market with untapped potential, Trenary and his partner navigated the complexities of local regulations, brand building, and sustainable growth while being self-funded. By doing things the “hard way”, Hunter and his team have managed to not only educate the community about the benefits of solar but also establish a reputation for delivering premium installations in house earning them rave reviews from their customers. No surprise, Peoria is now the home to Sunrun’s 2nd IL office (I wonder what took them so long!?) In this episode, you’ll discover:How Sun Collectors navigated t