Threading The Needle

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget.We’ll cover:What Incremental Attribution actually isWhy it might replace geo holdoutsHow it works under the hoodThe exact test setup we usedReal data and resultsWhat this means for the future of media buyingIf you're serious about getting more out of your Meta ad spend, this is a must-watch.Show Notes:Explore the PROPHIT System: prophitsystem.comCommon Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the