Threading The Needle

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers.You’ll learn:Why Meta is obsessed with incrementality (and how it’s changing measurement forever)How creative diversity and fatigue are impacting ad performanceWhat Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually meanHow AI is becoming customizable with profit and LTV signalsWhat you should start doing today to future-proof your ad strategyThis isn’t just another update—it’s a roadmap for what’s coming next.Show Notes:Explore the PROPHIT System: prophitsystem.comGet your ticket to the UGC Workshop: https://offers.youradmission.co/ugc-production-machineCommon Thread listeners get $250 by depositing $5,000