The Bossbabe Podcast

If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes your humanity more important than ever. This isn’t about going viral, it’s about becoming wealthy and well-known through emotional connection, storytelling, and serving the person you once were. Plus, Rory is giving away his entire audiobook for free and you don’t want to miss it!  TIMESTAMPS 00:00 - The #1 unlock to building a scalable personal brand 02:00 - Why you don’t start with what, you start with who 05:00 - The shortcut to clarifying your personal brand 08:30 - Why copy-paste brands fail (and what to do instead) 13:00 - Rory’s take on being copied + how to stay ori