Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Why Going ‘Niche or Die’ Paid Off Big for Daniel Moscovitch | Ep #810

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Synopsis

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever thought about niching down, then bailed because it sounded too painful? Or maybe you tried, but ditched it when things got awkward? Today’s guest proves why sticking it out is worth the initial pain — not just to find your niche, but to find the perfect business partner too. Meet Daniel Moscovitch, founder of Flooring Pros Marketing, a digital marketing agency focused on helping established flooring businesses throughout the US & Canada cement their position as the best in their market. He started as a generalist - doing SEO for pretty much anyone with a website and a pulse. However, unsatisfied staying just another “me too” shop competing on price and freebies he doubled down on a single, very specific industry. If you’re thinking “That sounds brutally hard…” you’re right. And that’s exactly why his story is worth paying attention to. In this episode, we’ll discuss: Moving beyond simple SE