Threading The Needle

Are you building a resilient brand or just delaying the inevitable?In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse.Topics We Cover:When to cut (and when to protect) your marketing spendHow to justify brand investments under financial pressureWhat “healthy” CAC efficiency actually looks likeWhy some business models won't survive 2025The biggest mistake brands make in market downturnsWhen it's okay to walk away from your businessWhether you're slashing CAC, navigating a P&L crisis, or questioning your business model entirely this episode is your gut check.Show Notes:Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20.Explore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@common