Threading The Needle

In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.What you’ll discover:Why standard “7-day click” and “1-day view” settings both mislead youHow to run a zero cost geo holdout test for real incremental dataWhen to stick with your current settings and how to apply a correction factorWhat Meta’s new incremental conversion optimization means for your campaignsBuilding one unified measurement system to compare Facebook, Google, and beyondReady to see your real ROI?Run your free holdout study now at commonthreadco.com/pages/incrementality and stop guessing.Show Notes:Explore the PROPHIT System: prophitsystem.comCommon Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you