Play Your Position With Mary Lou Kayser

I love the Super Bowl. I was not happy with the outcome on Sunday as I wanted the Falcons to win. But hats off to Tom Brady and the Patriots for pulling out of their tailspin and coming back to win the game. History making event. But enough about football. Ha! Today I want to talk about the halftime show because it was out of this world and I couldn’t help myself...I was enjoying it not just for the entertainment value, but also for the business value...looking at Lady Gaga as the epitome of an artist entrepreneur who plays her position to a tee. I’ve been a distant fan of Lady Gaga for years, with a few of her big hits on my playlist. She is an icon of my daughter’s generation more than one of mine. But I gained an entirely new level of respect for her after Super Bowl 51’s halftime show. Here are three things that stood out to me about Lady Gaga’s performance at Super Bowl 51: When you show up as yourself, you win. I can’t think of another performer today who is as much herself as Lady Gaga, and the halfti