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From Wall Street to Spiked Coconut Water – Chris Allen’s Startup Leap
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:50:52
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Synopsis
From Wall Street to Spiked Coconut Water – Chris Allen’s Startup Leap In this episode of Join Up Dots, we dive into the incredible journey of Chris Allen, co-founder of CV Brewing and the mastermind behind Osena, the world’s first spiked coconut water cocktail. Chris didn’t start in a brewery—he began in the high-stress world of corporate finance, crunching numbers in boardrooms. But at 27, he made a bold pivot, walking away to pursue an MBA at Wharton, and ultimately launching a product that now rides the wave of the hard seltzer and wellness beverage boom. You’ll discover how Chris and his co-founder brewed their first batches of Osena in a tiny New York apartment during a summer internship—turning an experimental idea into a fast-growing drinks brand known for its zero sugar, 100-calorie, electrolyte-packed punch. But the road wasn’t easy. Osena launched just as the COVID-19 pandemic disrupted every aspect of life and business. Chris shares how they pivoted with remote testing, virtual focus groups, and a