Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Still unsure what to charge for your agency services? Scared to raise your rates in case clients leave? If you’re like many agency owners who are busy as hell but barely turning a profit, it’s time to face a hard truth: your profit model might be broken. Fixing it isn’t about selling more… it’s about keeping more. In this episode, we break down the pricing strategy you need to attract high-quality clients, boost profits, and finally charge what you’re worth. Stop Selling Time The first mindset shift you need: Your value isn’t in the hours you clock, it’s in the outcomes you deliver and the confidence you bring. If you’re still selling time or generic services, AI is your biggest competitor right now. But if you position your agency as a niche expert, you become irreplaceable. Clients pay for leadership, not tasks. 3 Core Agency Pricing Models (and Where They Break) 1. Hourly Pricing Punishes efficiency: w