Construction Genius

In the fiercely competitive world of construction, a handful of people stand out as genuine rainmakers—those uniquely gifted individuals who seem able to summon success and profitability from seemingly nowhere. Roger Leasure, President and CEO of The Leasure Group, is precisely that kind of leader. In this episode of Construction Genius, which ranks among my top five all-time favorites, Roger reveals how he transformed a simple $15 investment into a staggering $12.8 million project. He dives deep into the core principles of genuine business development, sharing practical strategies that go far beyond standard sales pitches. Roger teaches us to see business through the eyes of our clients, to build meaningful relationships through thoughtful gestures, and to strategically position ourselves as essential partners rather than just another vendor. Key Takeaways: Discover the extraordinary story behind turning a $15 gift into a multi-million dollar opportunity. Learn how to shift your mindset and genuinely put