Suncast

Why is residential solar still so hard in the US? Andrew McGuigan will wager an answer.After 13 years in the solar trenches—from knocking doors at Sungevity to leading OpenSolar’s global expansion—Andrew has seen every twist of the solar coaster. Now at OpenSolar, he’s got a front row seat to helping 25,000+ installers worldwide streamline their businesses and survive the industry’s many curveballs.In this live conversation from the NABCEP 2025 stage, Andrew unpacks the economic and operational bottlenecks plaguing U.S. residential solar—and how he’s helping contractors fight back. From permitting nightmares to bloated sales commissions, the U.S. market still carries some of the highest soft costs on Earth.But there’s a shift underway—one driven by smart workflows, instant permitting, embedded finance, and a deep understanding of the homeowner journey.