Flourish Academy Podcast

In this episode of the Flourish Academy Podcast, Heather Lahtinen sits down with her dear friend Nicole Begley to unpack a surprising epiphany about what we really expect when we pay for online courses or coaching programs. Spoiler alert: we're not just looking for information, we're trying to buy a friction-free path to success. Heather shares a powerful mindset shift that will change how you approach education, business growth, and pricing strategies forever. Plus, hear the behind-the-scenes story of how a surprise visit from her Progress Lab partners turned into a life-giving weekend of laughter, coaching, and breakthroughs. Show Notes:  Why in-person workshops are so transformational  The myth of the frictionless program  The real reason some courses disappoint us  How Heather plans to reframe her Elevate marketing  Using friction to refine yourself instead of fearing it  Why your actions (not outcomes) are the real measure of success How to Support the Podcast:  Subscribe to the podcast on iTunes or