Instech London Podcast

Bob Frady, CEO & Co-founder: PropertyLens: What startups get wrong about risk, data and dilution – and how to get it right (367)

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Synopsis

If you want a masterclass in how to build a business, sell it well and stay hungry for the next idea, listen to Bob Frady. In this episode, Matthew Grant catches up with Bob, CEO and Co-founder of PropertyLens and former CEO and founder of Hazard Hub, to hear what he’s learned across three startups, why he’s building again post-exit and how he’s turning deep domain expertise into tools that actually help people. From fire hydrants to flood risk, Bob has spent years translating messy, hyperlocal data into decisions insurers and now homebuyers can use. But this conversation goes far beyond data: it's about strategy, equity, product‑market fit and the value of knowing when to walk away from the wrong deal. In this episode Bob shares: Why Hazard Hub’s founding thesis was wrong, and what he got right instead How PropertyLens is helping US homebuyers make more informed decisions before they buy What UK listeners may not realise about US property disclosures, and why risk is so often hidden How Bob and his co-found