Suncast

So what’s the secret to building influence in a Trillion-dollar industry?Perhaps it’s “start when it’s only a Billion-dollar industry!” But in today’s episode a few more “secrets” are discussed. In this rare role-reversal, Nico Johnson—the voice behind SunCast—is interviewed by solar industry legend (and fellow podcaster), Barry Cinnamon. It’s a full-circle moment packed with lessons on storytelling, scaling influence, and building a media brand that moves the clean energy industry forward.Nico shares how podcasting became his outlet for deeper industry insight—and how a single conversation with a GreenTech Media analyst changed his life. He reveals how he turned curiosity and connection into a flywheel for audience growth, impact, and eventually revenue.If you’ve ever wondered how to build influence, tell better stories, or scale a niche media company in a fast-changing industry—this one’s for you.We also discuss: