I Love Mortgage Brokering

What if the most scalable way to grow your mortgage business isn’t more partners—but more ownership? In this episode, I sit down with Greg Williamson—a broker, entrepreneur, and former tech exec—who’s building a mortgage business from scratch after selling multiple companies. Greg is making a $150K bet on a new model that’s less reliant on realtors and more focused on long-term client relationships and inbound lead generation.  If you want more control, more leverage, and fewer bottlenecks in your business, this one’s for you. We’ll cover: Leaving Tech to Start Fresh – Why Greg walked away from Finmo and Lendesk to return to full-time brokering. The Ownwell Math – How he plans to turn a $150K ad spend into a scalable mortgage business. The “No Bank Penalties” Hook – The message that’s winning client trust before they ever talk to their bank. Database-Driven Deals – Why Greg is building a 25,000-person database—and how he’s nurturing it with content. Realtor Value Without Begging – A strategy to get agents re