Nonprofit Leadership Podcast

Dr. Rob Harter welcomes Julie Castle, CEO of Best Friends Animal Society, to the Nonprofit Leadership Podcast. In this inspiring episode, Julie shares her remarkable journey—from employee #17 with an $800,000 annual budget to leading a thriving $180 million organization. She highlights how steadfast commitment to brand, high-touch donor relationships, positive storytelling, and unwavering focus on mission fueled exponential growth and deep community connection. Julie dives into the power of personal touches—thank‑you phone calls and handwritten notes, even today—and how authenticity and consistency, paired with a clear, optimistic brand narrative, have built a movement. She also discusses the importance of hiring for cultural fit, nurturing internal talent, and staying laser‑focused on a singular mission. Key Topics Include: The transformative impact of high‑touch, personal donor interactions—calling and thanking every donor, no matter the gift size. Why positive, uplifting storytelling resonates