In Wheel Time - Cartalk Radio

The Future of Cars: Student-Run Auto Shows and Luxury SUVs

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Synopsis

From $150 million in exotic cars managed by college students to the plush comfort of a six-figure luxury SUV, this episode of In Wheel Time takes you on a journey through the fascinating intersections of automotive education and innovation.Katrina Ness, the 62nd general chair of the Northwood University International Auto Show, joins us to discuss what might be the most unique automotive event in America. As a fourth-year student pursuing her MBA, Katrina leads what she describes as "an organization with the most turnover" - a completely student-run auto show featuring hypercars, racing vehicles, and nearly every automotive brand imaginable. With minimal faculty oversight, these 20-something students are entrusted with approximately $150 million worth of automotive assets, including a Bugatti Mistral fresh from Europe and a LaFerrari previously owned by Drake.Beyond the jaw-dropping vehicle lineup, we explore how Northwood University's specialized automotive marketing and management program pre