Secrets Of The Top 100 Agents
Unlocking buyer psychology: Styling strategies that drive sales success, with Justine Wilson
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:45:19
- More information
Informações:
Synopsis
In this episode of REB Business Empowerment Showcase, Vault Interiors director Justine Wilson unpacks the art and science of property styling, sharing some practical tips on how agents can achieve the best sales price. Justine explains how buyer psychology drives styling choices, noting that while personal taste is subjective, successful staging must appeal to the broadest possible audience. She highlights current trends such as warm neutrals and earthy tones, but cautions against designs that are overly fashionable and risk alienating buyers. She likens property presentation to a first impression, comparing staging to preparing for a job interview or setting up a dating profile – the goal is to showcase a home in its best light. Beyond aesthetics, Justine outlines how staging can enhance perceived value, transform underutilised spaces, and create a neutral canvas that allows buyers to imagine the property as their own. The discussion also explores the practical challenges of styling, from vendor hesitati