Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World
1412: AgencySource: Winning New Business in Creative Industries with Advertising Production Leader Ross MacRae
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:47
- More information
Informações:
Synopsis
Creative work has always had its ups and downs, but lately the dips feel longer and the competition sharper. Budgets that once seemed safe are now under constant pressure, and clients expect more for less—often faster than before. Technology keeps shifting the rules, blurring the lines between what used to be specialized skills. For agencies and production companies, it’s not just about making great work anymore—it’s about proving you’re still essential in a market that’s always moving the goalposts. https://youtu.be/UhfyKQnkoxs?si=Z_zoEQs5FUGq1Prc Ross MacRae, founder of BikiniList and AgencySource, has spent over three decades helping creative teams grow and adapt. Today, he addresses how agencies can weather industry slowdowns by focusing on consistent networking and relationship building. He stresses the need to stay visible, even when work is scarce, and to nurture client trust over time. His advice centered on steady outreach, strategic positioning, and resilience in shifting markets. Stay tuned