The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.Donald’s golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.In regard to feelings of imposter syndrome, speakers don’t need to know everything, just more than their audience. Donald remin