Empowered Patient Podcast

Michael Palladino, VP of Sales and Clinical Solutions at OptimizeRx, is utilizing AI to educate patients and providers, promoting shared decision-making about which medications are most likely to yield the best health outcomes. The goal is to combat information overload by precisely targeting education to specific patients and delivering that information on the patient's preferred media delivery platform.  Technology-driven nudges deliver timely information, reminders about upcoming appointments, and address medication adherence issues.  Michael explains, "So OptimizeRx is a health technology company. We partner with the life sciences industry, and we help patients get on the right drug at the right time, educating both patient and provider. And we do that through some traditional methods of point-of-care. We also use our AI technology, which we will talk a little bit about today." "We've evolved as a company to be as individualized as possible, and that really has been using the technological advances of AI