Secrets Of The Top 100 Agents

In this episode of the REB podcast, host Alex Whitlock sits down with Nick Boyd, CEO of Belle Property and Hockingstuart, to discuss the future of sales and property management – from maximising the human connection to building brand loyalty. The conversation explores Nick’s philosophy on coaching and mentorship, which he sees as critical to performance and career longevity, and how this focus has supported the network’s growth from 40 offices to over 200 nationwide. The discussion turns to the rise of technology and AI, with Nick emphasising that while AI can enhance consumer-to-brand interactions, the human relationship remains the foundation of trust and success in real estate. The pair then unpack the dynamics of today’s market, noting the balance across most regions while highlighting opportunities in Queensland and Perth, and the role of skilled agents in delivering outcomes for clients. Finally, Nick outlines his vision for the future – a profession gaining gravitas, built on trust, performance, and th