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1421: Catdi Printing: How Direct Mail Still Wins in a Digital World with Chief Enthusiast Carlos deSantos
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:39:12
- More information
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Synopsis
Every screen feels crowded these days—feeds stacked with ads, inboxes bursting with unread promotions, and attention spans stretched thin. In that kind of environment, even good marketing slips past unnoticed, lost in the constant scroll. Physical mail, on the other hand, shows up differently; it can’t be swiped away in a second or buried under notifications. There’s something about holding a piece of communication in your hands that makes it harder to ignore. In a digital-first world, that small bit of tangibility can feel surprisingly refreshing. https://youtu.be/JiN1BhP_trc Carlos Alonso deSantos, owner of Catdi Printing, has grown a family print shop into a national business across the U.S. and Canada. His start came from helping promote his parents’ art gallery, which revealed a gap in affordable print services. Today, he talks about the evolution of direct mail and why design and targeting matter more than ever. He also highlights how AI is reshaping print marketing, blending traditional reach w