Get In The Door Podcast | Sales Prospecting Strategies & Tactics Brought To You By Steve Kloyda, The Prospecting Expert

Negotiating is not just cutting the price and giving up all your profits. It is an exchange of value within a conversation with the people involved, and the process they follow.  Is this a strategy or a game prospect’s play with salespeople? Learn how to play the game and win, as Bill and I welcome our guest – Dr. Reed Holden: Author of Negotiating with Backbone on episode 521 of the Winning at Selling Podcast.