Get In The Door Podcast | Sales Prospecting Strategies & Tactics Brought To You By Steve Kloyda, The Prospecting Expert

There is a difference between can and will.  Some salespeople can close, but don’t.  There is also a difference between can, will and should.  Salespeople that can and will sell, should sell what to whom?  Defining the ‘what’ and ‘whom’ is the start of defining your objectives. In the words of Zig Ziglar, get out your talking pad as Bill and 'The Professor' discuss Defining Objectives and much more on episode 435 of the Get in the Door Podcast.