Secrets Of The Top 100 Agents

In this episode of the REB podcast, host Emilie Lauer sits down with Holly Longmuir, managing director of Buxton Mornington Peninsula, to discuss how real estate, leadership and culture have evolved over nearly four decades. Holly reflects on her start in the industry, from answering phones in her father’s agency in the late 1980s to leading five thriving offices today, and the lessons she’s learned about resilience, adaptability and maintaining integrity in an ever-changing market. The conversation explores how technology has transformed the speed and transparency of real estate, creating more informed clients and reshaping the agent’s role, while reinforcing that relationships, trust and empathy remain at the heart of success. Holly also shares how her leadership approach has matured from aggression to assertiveness, fostering a culture of collaboration, mentorship and emotional intelligence across her team. Turning to the Mornington Peninsula market, Holly explains how data and analytics guide her strategi