Banking Transformed with Jim Marous

While most financial institutions see payment processing as just a commodity service, the smartest ones are realizing it's actually their secret weapon for strengthening commercial relationships, boosting non-interest income, and building real competitive advantages in a growing market. Here's what might surprise you: banks that excel at providing merchant services not only keep their clients longer but also become essential partners in their clients' success. Conversely, those that fail to do so unintentionally push profitable business relationships right into their competitors' hands. On this episode of Banking Transformed, I sit down with Brad Oddo, CEO of Basys, a payments partner known for award-winning support, a white-label approach, and an ability to unlock revenue and relationship potential for financial institutions of all sizes. We explore why merchant services are often overlooked, how banks can transform them into a strategic growth engine, and what the future holds for payments innovation. If