Banking Transformed with Jim Marous

In today’s rapidly changing financial landscape, traditional banking is no longer enough. Customers expect more than just accounts, loans, and transactions—they want personalized, real-time value delivered seamlessly across every touchpoint in their lives. That’s where ecosystem banking comes in. In this episode of Banking Transformed, I’m joined by Mike Cook and Carson Kotnyek from Zafin to explore how banks can move beyond legacy limitations and become orchestrators of value. We’ll unpack what ecosystem banking truly means, why orchestration—not just innovation—is the new growth engine, and how financial institutions can remain relevant by delivering holistic solutions that meet customers wherever they are. If you want to understand how the future of banking is being built—not just in the branch, but in housing, health, commerce, and beyond—this conversation is your playbook. This episode of Banking Transformed is sponsored by Zafin Zafin's Loyalty Rewards capability helps banks deepen customer engage