Unstoppable | A Conversation With Change Makers

On today’s episode, we welcome Samantha Diamond, Founder and CEO of Bird&Be, the modern fertility brand making evidence-backed, inclusive care accessible to both women and men. After facing her own experiences with PCOS and pregnancy loss, Samantha set out to disrupt a dated, gendered industry — creating a brand that merges science, empathy, and accessibility.Hear how Samantha scaled Bird&Be into an eight-figure, subscription-first business that’s redefining access to fertility care — including reaching thousands of customers in fertility “deserts” across the country. This fall, Bird&Be is expanding into 300+ Ulta Beauty stores, becoming the first fertility brand to bring male-focused products to the beauty aisle.In this episode, Samantha opens up about how her personal journey inspired Bird&Be, what it takes to build trust in such a sensitive and science-driven category, and how the brand is cutting through misinformation with evidence-based innovation. We also dive into her lessons in leader