Secrets Of The Top 100 Agents

In this episode of the REB podcast, host Liam Garman sits down with MRI Software's Dr Sarah Bell to unpack the fast-changing world of artificial intelligence (AI) in real estate and how businesses can stay ahead of the innovation curve. Dr Bell breaks down the foundations of a successful AI strategy, from building connected data systems to aligning technology choices with an agency’s service model, whether high-touch and premium or efficient and low-cost. The discussion also covers “AI enfeeblement” – over-reliance on machines leading to the loss of critical thinking – and explains how agents can use AI to amplify rather than replace human creativity and decision-making. Drawing on her background in research and data analysis, as well as hands-on experience as a property manager and agent, Dr Bell shares how her work bridges the gap between scientific rigour and real-world real estate practice – and why that blend is key to unlocking AI’s potential. Finally, the episode delves into the ethical side of AI, wit