The Recruiting Future Podcast - Innovation In Hr And Recruitment

To say that the talent acquisition market in the tech sector is complex and fast-changing at the moment would perhaps be a bit of an understatement. So how are big tech companies developing employer branding strategies that help them solve their shifting challenges, and what lessons can employers in other sectors learn from them? My guest this week is Ashlee Gerow, Senior Manager, Employer Branding at Hubspot. I've always been a massive fan of Hubspot's sophisticated and innovative approach to talent acquisition and employer branding. Ashley is very open about their recruitment challenges and how a dynamic approach to employer branding is being used to address them. In the interview, we discuss: The current tech hiring market  How employer branding is being used to solve recruiting challenges at Hubspot Developing a highly targeted strategy Cutting through the noise Advanced persona work Is who you are externally authentic to who you are internally Understanding where you are not converting and adapt