The Art Of Charm | High Performance Techniques| Cognitive Development | Relationship Advice | Mastery Of Human Dynamics

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use. From the power of concrete language to the pratfall effect, messenger bias, social proof, and scarcity hacks, Richard explains why these timeless psychological triggers work just as well in networking and sales as they do in billion-dollar marketing campaigns. Whether you’re trying to stand out in a crowded room or get people to take action, these strategies are your edge. What to Listen For [00:00:00] Why ancient persuasion tactics still work today [00:00:53] Abstract vs. concrete language — why clarity wins [00:05:20] How Apple’s “1000 songs in your pocket” made history [00:09:59] Why simple language makes you seem smarter [00:12:21] The pratfall effect — why flaws mak