Business Matters

Jo Whitfield, in her first chat since becoming Chair of the British Retail Consortium, tells Sean Farrington how she ended up hat the organisation after a career spanning some of the High Street's biggest businesses. She shares why it’s such an important time for retail, and talks about how the sector’s changing—thanks to online shopping, social media, and shifting customer habits—and how retailers are adapting. Jo dives into the pressures businesses face, especially around business rates and taxes, and calls for a fairer system that doesn’t penalize physical stores. There’s also a look at how supermarkets, independents, and online influencers all play a role in today’s retail ecosystem. Jo reflects on being the BRC’s first female chair and why diversity in leadership—across gender, ethnicity, and background—matters for the future of retail. She also touches on tech, AI, and how retail offers flexibility and opportunity, especially for women, whilst on safety, she highlights rising retail crime, the risks t