Ai: Irl

We say on our website who we want to be as an organization, but the reality is that like 16% of people believe what's on a website. Words are cheap. For decades, we've been putting marketing filler on a website, but then we don't deliver on our brand promise.  On this episode of CXNext, I interview Nate Brown, chief experience officer at Officium Labs and co-founder of CX Accelerator. In the final part of a three-part conversation, we discussed what putting the customer at the center of everything we do really requires. What we talked about: It's a lot more challenging to create a customer-centered culture than it is to talk about one How do we refine ourselves, learn from other industries, and improve on what we know about customer-centric culture? … And how do we deliver a personal touch at scale?   Resource mentioned in this episode: Primed to Perform by Lindsay McGregor and Neel Doshi Fusion by Denise Lee Yohn