Ai: Irl

Customers are leaving brick-and-mortar stores to shop online in droves now, thanks to COVID-19. Consequently, e-commerce retailers are looking for the next wave of innovation. In that context, how do we address the challenges of e-commerce and e-commerce management? On this episode of CXNext, I interview Keith Anderson, senior vice president of strategy & insights for Profitero, where he leads the product strategy and global analyst team. We discussed how we can start to manage people, technology, and processes using a more analytical, data-driven approach in e-commerce.