Influence Pros

Stacey Miller, Senior Manager of Communications at Cision, joins the Influence Pros Podcast to discuss keys to selecting the right influencer, maintaining relationships, and the growing authority of influencers over some media outlets.   Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why it's important to treat your influencers well How to improve the quality of relationships you make Why influencers are starting to gain authority over media outlets How a balanced strategy of earned media and influencer marketing is best Why you must take your time in selecting the correct influencer for your brand   Resources In the News: The Generation Most Likely to Share Content on Facebook? Baby Boomers Stacey Miller twitter: @staceylamiller @BrianSolis What If PR Stood for People and Relationships? Insights from Brian Sol