Influence Pros

Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing.     Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode The importance of understanding that reach simply means potential How to maintain long-term planning strategies for positive relationships Why PR is the next wave in influencer marketing How to diversify your influencer usage in order to find the perfect fit How budgets are shifting to give influencers more opportunities in 2017   Resources In the News: 215 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistakes (Part 1) Frank Danna Twitter: @BarrettAll Status Creative Taco Bell Breakfast Lau