Influence Pros

Frank Danna, Co-Founder of GhostCodes and Director of Social Strategy at Softway, joins the Influence Pros Podcast to discuss delving into new platforms, creating new companies, and the power of viewership. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email info@tapinfluence.com) Zuberance (http://zuberance.com/podcast)   In This Episode Why alignment of values is essential for success How micro-influencers are the next wave in marketing Why delving into new platforms is not only fun but productive How to focus your hustle for optimum results in the real world How to determine what has the most value for a campaign   Resources In the News: What Google Thinks About Influencer Marketing Frank Danna Twitter: @erskine Softway GhostCodes Snapcodes Parabox Creative Uber - 12 Days of Christmas campaign UNICEF - Bring Back our Childhood campaign Anchor JJ Abrams   Visit InfluenceProsPodcast.com for m